The Chinese auto market is one of the fastest growing markets in the world, so it is very important that all automakers pay close attention to the trends in China and fight to offer what one of the largest countries in the world wants. The management at the Ford Motor Company has recognized the opportunities available for Ford in China and has been aggressively marketing their cars overseas.

With the tremendous growth that has been happening in China every year, this number is up a massive 53 percent from the same period in 2009. The company has stated that part of the reason for the huge growth in China this year is due to the release of the new Fiesta subcompact car which has been popular among Chinese buyers.

With an unforeseeable end to the tremendous growth in demand for cars in China, it is foreseeable that Ford auto sales in the country could top those of the company’s home country, the United States. So far sales for automakers in China have grown by 26 percent this year over last. Ford’s joint ventures within the country include, but are not limited to Changan Ford Mazda Automobile and Jiangling Motors Corporation. The Ford motor company is poised to continue to be on the rise in China with these ventures helping it along the way. The Jiangling Motors Corporation joint venture is focused on growing the sales of commercial vehicles in China, a sector of the market with an enormous potential for growth.

China’s four-year censorship of Google has come to an end. Initially, Google agreed to abide by the strict Internet regulations that China has implemented to prevent certain information from circulating the Internet. To tap into China’s exponentially growing Internet usage and to show its disapproval of Chinese Internet polices, Google has refused to honor the censorship policies that China currently holds, opening vast amounts of information to the Chinese people.

Now, all Google searches are being redirected to Google.com.hk, which is based out of Hong Kong. Since Hong Kong does not need to abide by the same Chinese Internet regulations, the users of this site are afforded total Internet access.

Currently, Google is the second most widely used search engine in China behind the search engine: Baidu. The end of censorship will open up more information to the Chinese, making the available Internet content more accessible and useful to many people. This new accessibility creates great opportunities to e-marketers, as there will be no restriction on the material they display on the Internet. Through this policy, e-marketers will be able to reach a greater audience and therefore expand their clientele base.

Baidu also presents an attractive opportunity to e-marketers looking to do business in China. With Google’s decision to direct its users to the Hong Kong Google site, Baidu’s profits have doubled. Since the beginning of the year, Baidu gained over 60 percent in American trading. However, Baidu is still subject to the censorship laws of the Chinese government.

Both Baidu and Google present promising options for e-marketers. While Baidu reaches a great audience, there are no restrictions to the information available to Chinese citizens through Google. Each search engine provides the opportunities for businesses to delve into the ever-expanding Chinese market.